A good Instagram engagement rate is a growing need for your account. So it is surprising that the number of Instagrammers and social media marketers is a target. Unfortunately, Instagram’s engagement algorithm is prone to fluctuations along with changes. It’s hard to handle, never improve! But do not despair.
There are a few easy to implement strategies that you can use to increase your Instagram engagement, which helps you increase your growth, earn new followers and build your community at any time.
- Take part in your industry or the same accounts every day
- Participate directly with the content before and after you post
- Use long tail, strategically selected hashtags (and add them across your post)
- Write improved captions
- Post more photos of people
- Reply to comments as soon as possible
- Keep track of your best time to post
Take part in your industry or the same accounts every day
Before posting your next photo on Instagram, it may take some time for you to share the content of other accounts with the post: it’s just like yours that’s your best part.
Instagram’s basic rule is to engage engagement. By interacting with other users on the platform, you will likely see it. The more you participate, the more visible your account, and the more attractive you will get visitors to your profile.
But, the quality of engagement on Instagram is just as important, choosing specific accounts that you want to share with your time.
For example, if you run an Instagram account for a fashion brand, stay in touch with fashion label accounts, fashion and aesthetics, fashion inspiration accounts, and similar content. If you manage Instagram of a social media marketing company, the blogs and social media marketing blogs are closely linked with posts from social media.
In this way, you are placed right there before the right audience, some of your content will be of interest and hopefully, whether you are selling or promoting.
To find new accounts to follow and share, you can:
- Check Instagram recommendations of content you like, or check out recommendations by categories, when selecting the Instagram application icon.
- Find accounts by searching for that keyword which appears in the account bio. Enter the search bar and select ‘People’. Make your keywords accurate in order to get the most relevant matches.
- Search for hashtags related to your niche for finding relevant content and accounts. When you enter a hashtag in the search bar, you will get a list of related hashtags to browse.
- Participate with your competitors. Go to the Contestant Profile, click ‘Followers’, or comment on your Contributors’ posts and check their accounts.
Participate directly with the content before and after you post
You want to get more engaged in your post in the first hour of the post. Engagement means very slowly recognizing something that is very interesting for your followers posting the Instagram Algorithm i.e., causing the posts to appear more and more on your followers feeds.
But how do you make enough Instagram engagement within such a short time?
This will increase the chance of people visiting your profile, liking your most recent post within the first hour of posting, and thus boosting the visibility of your posts on the platform.
Long-tail hashtags are unique and descriptive, meaning they reflect more clearly the context of your post.
Say a photo of a post-mandarin building you catches your eye on Instagram. You can use the hashtag # architecture which contains 86.491.936 affiliate posts, or you can use a #postmodern architecture that contains 8.739 related posts. They are pretty similar tags, but the next (long tail) has fewer posts that you have, which means that your content is detected, liked, or commented.
New posts are added to every minute (probably every second) hashtag, so your post will quickly push the page down very quickly.
On the contrary, posts are added to the #postmodern architecture, which means that your post is close to the top of the page and your content gets more time. Not only that, but if you have a huge account that you have significantly followed, if you use only tags with millions of affiliate posts, your search in the hashtag will never be displayed under ‘Top Posts’. No find ability = less engagement!
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You can use more simple hashtags with more complex things – you never know, and if you have a great post you can get some engagement through this! But make sure you mix them with your long tail, approximately 80:20 tail tags with less popular tags.
Instagram posts with captions get more engagement; encourage users to spend more time watching your post, which benefits the current algorithm, which engages content by engagement.
A good title will tell your photo context, the personality of the people and your audience. You can reach your title in several ways: this is a long, descriptive title that tells a story. It improves the photo and is a small and point header for a ‘taking’ image or extra case. It is intense and thought-provoking or funny and lighter.
As you go any angle, your Instagram title to make it more efficient and attractive, CTA itself. Ask a question or encourage users to tag a friend who will appreciate the post to keep the momentum you have built. Do not underestimate the power of your title to get additional favorites and comments!
Post more photos of people
Did you know that 38% of the likes of you are in front of the face-to-face photos?
That’s why you make sure that your next post is a person! Posting photos of people is a great (and easier) way to increase your engagement. It does not matter what you’re selling or installing Instagram, you can always weave people into your Instagram to post your strategy to something.
You can share a post on a social media team you work with; you can share photos posted by your customers; Photos of your brand, or your products, will display your products. Chances are endless. Sharing photos of faces can help you connect your brand with humanity, your audience, and your engagement.
So tell the cheese!
Reply to comments as soon as possible
Replies to comments, keep that conversation up and help your post reach the top of your follower’s feeds. People respond to you, Instagram recognizes your post as valuable content, which is probably interesting to others. So, if you do one million tasks to reply to comments, it’s a matter of excitement – do not do that! Reply directly with a quick and friendly comment to keep the ball rolling (before you forget).
Tip: Take the opportunity to bring other people into the conversation, tagging their account so you get a notification about them. For example, if someone commented on an event you organized to let you know how greatly aided by all the thin nibs provided by your team members, venue or catering company.
Keep track of your best time to post
The best time for Instagram posting is mainly the post time as a result of the most engaging result on your account. You can do this manually using a combination of Instagram insights; by examining different posting posts and creating the most organized spreadsheet to monitor all your data. Or, you can use a social media diagnostic tool such as Icon square, which will do all the calculation for you.
If you are using Instagram insights, you already have an Instagram business profile. Go to the Analytics tab (the small graph icon in the upper right corner of your screen), select ‘Audience’ and you will see that your audience is high.
It will tell you when you’re posted: If your most engaged audience is in the US, they want to be awake and want to be engaged, this is really a day for you (but the schedule posts will help you) at random times.
Scroll down further and you’ll see when your audience is very active in the Instagram by two days and two hours. It’s a good starting point before the real work starts.
Next, it’s time to post different times to find out what’s best for you. Keep track of your engagement rate for each post, along with your post and time in your spreadsheet in your post. Over time, you have to start to observe the designs of engagement, and the winner is “the best time to post”!
To post your best time with Icon square. After scheduling a few posts in Instagram by the scheduler, your best time to post is automatically calculated and displayed as a yellow star in your scheduler calendar, so you can post these days and in these specific periods.
The more often you post and the more your post habits are varied (at least in the beginning), the more accurate the post will be your best time. You can get a more in-depth understanding of your best time to post by scrolling to “Engagement” tab and “Best Time to Post Engagement”.